Cervélo Cycles, a Canadian manufacturer, started operations in 1995 with the sole purpose of developing time trial bicycles. Cérvelo became a pioneer and market leader in this niche field with their sharp research and development. Its founders are two engineers, Phil White and Gérard Vroomen who still act as 'co-CEOs'. Their mission was simple: "To help our customers win races". It is safe to say they accomplished that, with Team CSC having ranked #1 in the world and the P3 being the winningest triathlon bike model in Ironman history (over 30 victories). But it is equally true for our "regular" customers, we are proud and happy to have played a small role in so many people's personal achievements.

Eric Wohlberg at the 1996 Olympics

   
The P4 is the eagerly anticipated successor to the current time trial standard, the Cervélo P3. As the P3 is still the fastest bike available three years after its introduction, it is clear that creating its successor was no easy task. After millions in research & development and over two months of intensive testing at the San Diego Low Speed Wind Tunnel, the P4 is the fastest bike ever in the wind tunnel, including both UCI-legal and illegal bikes.
 

2008 The new much awaited P4

“The P4 is the biggest leap we have ever made in aero bike technology,” said Phil White, co-founder of Cervélo. “The P series has evolved significantly over the last decade, making it a real challenge to keep finding improvements. With the P4, the mandate was to make it significantly faster than the P3 while achieving equivalent or better performance relative to stiffness, power transmission, low weight and comfort. I’m pleased to report that we have met those goals.”